⚡ Quick Answer
If you're looking for furniture in Singapore, Tan Boon Liat Building is one of the best places to start. Located at 315 Outram Road, the building is home to numerous furniture and interior brands, allowing homeowners to compare styles, materials and designs in one convenient location. Among its showrooms, Born in Colour offers a carefully curated collection of sofas, dining tables, bed frames, mattresses, TV consoles and storage furniture, making it easy to furnish an entire home during a single visit.
When Singaporeans begin shopping for furniture, one location appears time and time again—Tan Boon Liat Building.
Whether you're collecting ideas for your first BTO, renovating a resale flat, upgrading your condominium or furnishing a landed home, chances are someone has recommended spending a day exploring the showrooms inside this iconic building. Over the years, Tan Boon Liat has become far more than just another commercial building. Today, it is recognised as one of Singapore's most established furniture destinations, attracting homeowners, interior designers and renovation professionals looking for quality furniture and interior inspiration.
Unlike traditional shopping malls, where furniture stores are often spread across different locations or mixed with unrelated retail outlets, Tan Boon Liat brings together a large collection of furniture specialists under one roof. This allows homeowners to compare different styles, materials and price points without having to travel across multiple parts of Singapore. The result is a shopping experience that is not only more convenient but also far more enjoyable.
Why homeowners continue choosing Tan Boon Liat
Buying furniture is rarely an impulse purchase. Unlike clothing or electronics, furniture becomes part of your daily life for many years. A sofa may be where your family gathers every evening, your dining table hosts celebrations and meals for years to come, while your mattress supports nearly one-third of your life. These are purchases that deserve careful consideration.
Because of this, many homeowners prefer visiting physical showrooms instead of relying entirely on online photos. Tan Boon Liat makes this process considerably easier. Instead of travelling to furniture stores located in different parts of Singapore, visitors can spend an afternoon walking through multiple showrooms within the same building. This makes it much easier to compare furniture styles, construction quality, upholstery materials and finishes before making a decision.
For homeowners who are still discovering their preferred interior style, this experience is particularly valuable. Seeing furniture displayed in realistic home settings often provides far more inspiration than scrolling through hundreds of online product listings.
A destination for every stage of your renovation journey
One of the reasons Tan Boon Liat has remained popular for decades is that it serves homeowners at every stage of furnishing their homes. Some visitors arrive with detailed renovation plans, exact room measurements and mood boards prepared by their interior designers. Others visit much earlier in the process, simply looking for ideas before finalising their home's overall style.
Regardless of where you are in your renovation journey, visiting multiple showrooms allows you to better understand the wide variety of furniture available in Singapore. You can compare different sofa configurations, dining table sizes, wood finishes, upholstery materials and bedroom collections within a single afternoon.
Rather than making purchasing decisions based solely on product photos, you gain a much clearer understanding of how different furniture pieces look, feel and function in real life. This hands-on experience often leads to more confident buying decisions and fewer regrets after delivery.
More than just sofas
Many first-time visitors assume Tan Boon Liat is mainly known for sofas. While sofas certainly remain one of the biggest product categories, the building offers much more than just that. Visitors can also expect to find dining tables, dining chairs, TV consoles, coffee tables, sideboards, storage cabinets, bookshelves, bed frames, mattresses, lighting, home accessories and other interior furnishings.
For homeowners furnishing an entirely new property, this creates a much smoother shopping experience. Instead of purchasing every room separately from different retailers, you can gradually build a cohesive vision for your entire home. This is particularly helpful for new BTO homeowners who often need to furnish multiple rooms within a relatively short period of time while coordinating renovation schedules and delivery dates.
Why visiting a showroom still matters
Online furniture shopping has become increasingly popular over the past few years, offering convenience and endless browsing options. However, furniture remains one of the few purchases where visiting a physical showroom continues to provide significant advantages.
A photograph can show how a sofa looks, but it cannot tell you how supportive the cushions feel after sitting for several minutes. Product images also cannot accurately communicate the texture of genuine leather, the warmth of solid wood or the craftsmanship of a dining table's construction.
Similarly, a mattress cannot truly be evaluated through specifications alone. Personal comfort varies from one individual to another, making it important to experience the mattress before making such a long-term investment.
Visiting a showroom allows you to ask questions, compare different materials side by side and understand the differences between various furniture collections. It also gives you confidence that the furniture you're choosing genuinely suits your lifestyle rather than simply looking attractive online.
Why Born in Colour deserves a stop during your Tan Boon Liat visit
With so many furniture brands located within Tan Boon Liat Building, deciding where to begin can feel overwhelming. One showroom that consistently attracts homeowners looking for both style and practicality is Born in Colour.
Rather than specialising in just one furniture category, Born in Colour offers carefully curated collections for multiple areas of the home. Whether you're searching for a comfortable sofa, an elegant dining table, a supportive mattress or stylish bedroom furniture, the showroom allows you to visualise how different pieces work together to create a cohesive interior.
This approach is particularly helpful because furnishing a home is rarely about purchasing one item. More often, homeowners are trying to create a complete environment where every room complements the next. Selecting furniture from a thoughtfully curated collection helps achieve this consistency much more naturally than mixing products from numerous unrelated retailers.
Another advantage is the opportunity to experience different materials firsthand. Customers can compare premium leather and fabric upholstery, explore various timber finishes and test different mattress models while receiving personalised recommendations from the showroom team. Rather than feeling like a sales environment, the experience is designed to help homeowners better understand their options and make informed decisions based on their home's layout, lifestyle and personal preferences.
Convenience that saves time
One of the biggest frustrations during furniture shopping is the amount of travelling involved. It's not uncommon for homeowners to spend several weekends driving between different furniture stores across Singapore, only to realise that they still haven't completed their shopping list. Tan Boon Liat solves much of this problem by bringing multiple furniture specialists together within a single destination.
For visitors to Born in Colour, the convenience extends even further. Because the showroom carries furniture across multiple categories—including sofas, dining tables, mattresses, bed frames, TV consoles and storage furniture—many customers are able to shortlist products for several rooms during the same visit. This not only saves valuable time but also makes it easier to coordinate furniture styles, colours and delivery schedules before moving into a new home.
Plan your visit before you arrive
Like any major furniture shopping trip, visiting Tan Boon Liat is most productive when you arrive prepared. While it is certainly possible to browse casually for inspiration, having a rough plan allows you to compare products more effectively and avoid overlooking important details.
Start by identifying which rooms you are furnishing first. Some homeowners begin with the living room because it is where family and guests spend the most time, while others prioritise the bedroom to ensure they have a comfortable place to rest immediately after moving in. Having a list of priorities helps narrow your focus as you explore different showrooms.
It is also helpful to bring basic room measurements, particularly for larger furniture pieces such as sofas, dining tables and bed frames. While a sofa may look perfectly proportioned in a spacious showroom, the same model can feel oversized in a compact HDB living room if measurements are not considered beforehand. Likewise, knowing your dining area dimensions makes it much easier to determine whether a four-seater, six-seater or extendable dining table is the better choice.
Photographs of your existing flooring, wall colours and cabinetry can also make furniture selection easier. These references allow showroom consultants to recommend upholstery colours, wood finishes and furniture styles that complement your home's overall interior design. Rather than treating furniture shopping as simply choosing attractive pieces, approaching it with a plan allows every purchase to work together as part of a complete home.
Born in Colour Note
Planning a visit to Tan Boon Liat? Make sure Born in Colour is one of your stops. Conveniently located at 315 Outram Road, #05-05, Tan Boon Liat Building, our showroom is open daily from 11am to 7pm. Explore our complete collection of sofas, dining tables, mattresses, bed frames, TV consoles, coffee tables and storage furniture, and let our team help you find pieces that perfectly suit your home and lifestyle. We also provide island-wide delivery across Singapore.
Frequently Asked Questions
Why is Tan Boon Liat Building famous for furniture?
Tan Boon Liat Building has established itself as one of Singapore's best-known furniture destinations because it houses numerous furniture and interior design showrooms under one roof. This allows homeowners to compare different brands, materials and styles conveniently during a single visit.
Is Tan Boon Liat suitable for first-time homeowners?
Yes. Many BTO and condominium owners visit Tan Boon Liat because they can gather ideas, compare furniture collections and furnish multiple rooms more efficiently than visiting separate furniture stores across Singapore.
What furniture can I find at Born in Colour?
Born in Colour offers sofas, dining tables, dining chairs, Snoova mattresses, bed frames, TV consoles, coffee tables, sideboards, storage cabinets and other home furniture suitable for living rooms, dining areas and bedrooms.
Can I test the furniture before buying?
Absolutely. Visiting the showroom allows you to experience sofa comfort, compare leather and fabric upholstery, test different mattresses and view furniture finishes in person before making your purchase.
Where is Born in Colour located?
Born in Colour is located at 315 Outram Road, #05-05, Tan Boon Liat Building, just a short walk from Havelock MRT. The showroom is open daily from 11am to 7pm.
Why Tan Boon Liat Building remains Singapore's furniture destination
⚡ Quick Answer
If you're looking for furniture in Singapore, Tan Boon Liat Building is one of the best places to start. Located at 315 Outram Road, the building is home to numerous furniture and interior brands, allowing homeowners to compare styles, materials and designs in one convenient location. Among its showrooms, Born in Colour offers a carefully curated collection of sofas, dining tables, bed frames, mattresses, TV consoles and storage furniture, making it easy to furnish an entire home during a single visit.
When Singaporeans begin shopping for furniture, one location appears time and time again—Tan Boon Liat Building.
Whether you're collecting ideas for your first BTO, renovating a resale flat, upgrading your condominium or furnishing a landed home, chances are someone has recommended spending a day exploring the showrooms inside this iconic building. Over the years, Tan Boon Liat has become far more than just another commercial building. Today, it is recognised as one of Singapore's most established furniture destinations, attracting homeowners, interior designers and renovation professionals looking for quality furniture and interior inspiration.
Unlike traditional shopping malls, where furniture stores are often spread across different locations or mixed with unrelated retail outlets, Tan Boon Liat brings together a large collection of furniture specialists under one roof. This allows homeowners to compare different styles, materials and price points without having to travel across multiple parts of Singapore. The result is a shopping experience that is not only more convenient but also far more enjoyable.
Why homeowners continue choosing Tan Boon Liat
Buying furniture is rarely an impulse purchase. Unlike clothing or electronics, furniture becomes part of your daily life for many years. A sofa may be where your family gathers every evening, your dining table hosts celebrations and meals for years to come, while your mattress supports nearly one-third of your life. These are purchases that deserve careful consideration.
Because of this, many homeowners prefer visiting physical showrooms instead of relying entirely on online photos. Tan Boon Liat makes this process considerably easier. Instead of travelling to furniture stores located in different parts of Singapore, visitors can spend an afternoon walking through multiple showrooms within the same building. This makes it much easier to compare furniture styles, construction quality, upholstery materials and finishes before making a decision.
For homeowners who are still discovering their preferred interior style, this experience is particularly valuable. Seeing furniture displayed in realistic home settings often provides far more inspiration than scrolling through hundreds of online product listings.
A destination for every stage of your renovation journey
One of the reasons Tan Boon Liat has remained popular for decades is that it serves homeowners at every stage of furnishing their homes. Some visitors arrive with detailed renovation plans, exact room measurements and mood boards prepared by their interior designers. Others visit much earlier in the process, simply looking for ideas before finalising their home's overall style.
Regardless of where you are in your renovation journey, visiting multiple showrooms allows you to better understand the wide variety of furniture available in Singapore. You can compare different sofa configurations, dining table sizes, wood finishes, upholstery materials and bedroom collections within a single afternoon.
Rather than making purchasing decisions based solely on product photos, you gain a much clearer understanding of how different furniture pieces look, feel and function in real life. This hands-on experience often leads to more confident buying decisions and fewer regrets after delivery.
More than just sofas
Many first-time visitors assume Tan Boon Liat is mainly known for sofas. While sofas certainly remain one of the biggest product categories, the building offers much more than just that. Visitors can also expect to find dining tables, dining chairs, TV consoles, coffee tables, sideboards, storage cabinets, bookshelves, bed frames, mattresses, lighting, home accessories and other interior furnishings.
For homeowners furnishing an entirely new property, this creates a much smoother shopping experience. Instead of purchasing every room separately from different retailers, you can gradually build a cohesive vision for your entire home. This is particularly helpful for new BTO homeowners who often need to furnish multiple rooms within a relatively short period of time while coordinating renovation schedules and delivery dates.
Why visiting a showroom still matters
Online furniture shopping has become increasingly popular over the past few years, offering convenience and endless browsing options. However, furniture remains one of the few purchases where visiting a physical showroom continues to provide significant advantages.
A photograph can show how a sofa looks, but it cannot tell you how supportive the cushions feel after sitting for several minutes. Product images also cannot accurately communicate the texture of genuine leather, the warmth of solid wood or the craftsmanship of a dining table's construction.
Similarly, a mattress cannot truly be evaluated through specifications alone. Personal comfort varies from one individual to another, making it important to experience the mattress before making such a long-term investment.
Visiting a showroom allows you to ask questions, compare different materials side by side and understand the differences between various furniture collections. It also gives you confidence that the furniture you're choosing genuinely suits your lifestyle rather than simply looking attractive online.
Why Born in Colour deserves a stop during your Tan Boon Liat visit
With so many furniture brands located within Tan Boon Liat Building, deciding where to begin can feel overwhelming. One showroom that consistently attracts homeowners looking for both style and practicality is Born in Colour.
Rather than specialising in just one furniture category, Born in Colour offers carefully curated collections for multiple areas of the home. Whether you're searching for a comfortable sofa, an elegant dining table, a supportive mattress or stylish bedroom furniture, the showroom allows you to visualise how different pieces work together to create a cohesive interior.
This approach is particularly helpful because furnishing a home is rarely about purchasing one item. More often, homeowners are trying to create a complete environment where every room complements the next. Selecting furniture from a thoughtfully curated collection helps achieve this consistency much more naturally than mixing products from numerous unrelated retailers.
Another advantage is the opportunity to experience different materials firsthand. Customers can compare premium leather and fabric upholstery, explore various timber finishes and test different mattress models while receiving personalised recommendations from the showroom team. Rather than feeling like a sales environment, the experience is designed to help homeowners better understand their options and make informed decisions based on their home's layout, lifestyle and personal preferences.
Convenience that saves time
One of the biggest frustrations during furniture shopping is the amount of travelling involved. It's not uncommon for homeowners to spend several weekends driving between different furniture stores across Singapore, only to realise that they still haven't completed their shopping list. Tan Boon Liat solves much of this problem by bringing multiple furniture specialists together within a single destination.
For visitors to Born in Colour, the convenience extends even further. Because the showroom carries furniture across multiple categories—including sofas, dining tables, mattresses, bed frames, TV consoles and storage furniture—many customers are able to shortlist products for several rooms during the same visit. This not only saves valuable time but also makes it easier to coordinate furniture styles, colours and delivery schedules before moving into a new home.
Plan your visit before you arrive
Like any major furniture shopping trip, visiting Tan Boon Liat is most productive when you arrive prepared. While it is certainly possible to browse casually for inspiration, having a rough plan allows you to compare products more effectively and avoid overlooking important details.
Start by identifying which rooms you are furnishing first. Some homeowners begin with the living room because it is where family and guests spend the most time, while others prioritise the bedroom to ensure they have a comfortable place to rest immediately after moving in. Having a list of priorities helps narrow your focus as you explore different showrooms.
It is also helpful to bring basic room measurements, particularly for larger furniture pieces such as sofas, dining tables and bed frames. While a sofa may look perfectly proportioned in a spacious showroom, the same model can feel oversized in a compact HDB living room if measurements are not considered beforehand. Likewise, knowing your dining area dimensions makes it much easier to determine whether a four-seater, six-seater or extendable dining table is the better choice.
Photographs of your existing flooring, wall colours and cabinetry can also make furniture selection easier. These references allow showroom consultants to recommend upholstery colours, wood finishes and furniture styles that complement your home's overall interior design. Rather than treating furniture shopping as simply choosing attractive pieces, approaching it with a plan allows every purchase to work together as part of a complete home.
Born in Colour Note
Planning a visit to Tan Boon Liat? Make sure Born in Colour is one of your stops. Conveniently located at 315 Outram Road, #05-05, Tan Boon Liat Building, our showroom is open daily from 11am to 7pm. Explore our complete collection of sofas, dining tables, mattresses, bed frames, TV consoles, coffee tables and storage furniture, and let our team help you find pieces that perfectly suit your home and lifestyle. We also provide island-wide delivery across Singapore.
Frequently Asked Questions
Why is Tan Boon Liat Building famous for furniture?
Tan Boon Liat Building has established itself as one of Singapore's best-known furniture destinations because it houses numerous furniture and interior design showrooms under one roof. This allows homeowners to compare different brands, materials and styles conveniently during a single visit.
Is Tan Boon Liat suitable for first-time homeowners?
Yes. Many BTO and condominium owners visit Tan Boon Liat because they can gather ideas, compare furniture collections and furnish multiple rooms more efficiently than visiting separate furniture stores across Singapore.
What furniture can I find at Born in Colour?
Born in Colour offers sofas, dining tables, dining chairs, Snoova mattresses, bed frames, TV consoles, coffee tables, sideboards, storage cabinets and other home furniture suitable for living rooms, dining areas and bedrooms.
Can I test the furniture before buying?
Absolutely. Visiting the showroom allows you to experience sofa comfort, compare leather and fabric upholstery, test different mattresses and view furniture finishes in person before making your purchase.
Where is Born in Colour located?
Born in Colour is located at 315 Outram Road, #05-05, Tan Boon Liat Building, just a short walk from Havelock MRT. The showroom is open daily from 11am to 7pm.